3 YEARS OF OLA Ola is one of the world’s largest ride-sharing companies, with a footprint that covers more than 150 cities across 3 continents, and other businesses spanning sectors such as finance, food and energy. Our partnership with Ola began 3 years ago when we started creating and executing [...]

3 YEARS OF OLA When you gotta move, you gotta move. Higher, stronger, faster! After almost a decade at Tatanagar, we decided it was time to move on to greener pastures closer to the action. To be honest, we were kind of getting a little bored with the same bhajis, [...]

A new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large majority of respondents reported positive results. The report was written by Lawless Research and commissioned by Factual. Survey respondents were from a wide range of industries including automotive, CPG, financial services, travel and others. The breakdown of [...]