They Had Game, We Had A Ball.
Brand new expansive stores, a need for extensive internal and external branding, products for over 50 sports, many, many happy sportspeople.
When Decathlon decided to launch their India operations, they reached out to us for help with the branding of their Indian entity – something that defines their unique proposition of sporting goods and price. We smashed, kicked, punched, whacked, volleyed… and scored. Our ‘sporty’ approach clearly went beyond just the visual identity, helping them significantly grow their base of registered customers and of course, corresponding sales. Their tag line ‘All For Sport, Sport For All’ was written by Veeville.
Come to think of it, this explains why we have a field day doing the kind of work we do.