Since 2006, Kyoorius has upheld the creative community in India through a range of programmes that inform, inspire and stimulate. The Awards by Kyoorius is one of their programs that seeks to honour, recognise and award the most outstanding work in Indian advertising, design, and marketing communications.

So, when Veeville was given the mandate to design the invite for the Awards Ceremony, we decided to take advantage of the elephants in the room. The result was a cleverly designed story about a herd of pachyderms making their way to the night of the big awards, urging the invitees to partake in the celebration. And what a celebration it was!